Winning YunoJuno's UK Freelancer of The Year 2020


Throughout 2020, YunoJuno were on the search to award Freelancer of The Year 2020. After shortlisting thousands of nominations to just 32 freelancers, I was announced as the winner in December 2020.

This year’s awards celebrated both excellence and kindness, I was recognised particularly for my work helping a tech start-up launch during the global pandemic.

The 2020 Awards

“In its sixth year, the YunoJuno Freelancer Awards Ceremony (or the Sweet FA’s as we affectionately call it) has been a highlight of our calendar year. We started the event because we saw a vacuum in how freelancers were recognised or celebrated — especially when they play such a pivotal role in so many of the creative and tech projects they are employed on. For so many organisations, whether the motivation for hiring a freelancer is strategic or commercially, they have become a company’s secret sauce.

But in thinking about this year’s event, we couldn’t ignore the incredible turbulence that COVID-19 has brought on so many people across the world. The pandemic has been, and continues to be, the biggest threat to global economies and way of life in a generation. And doing the Sweet FAs as usual felt a little deficient. In short, I think we can do better.

Throughout the last year, as we have all come to terms with the pandemic, the one thing that has resonated with me, is the generosity, selflessness and resilience of others.”

– Shib Mathew, Director, YunoJuno

My Act of Kindness

I met a business development manager at an event I was presenting at who was particularly interested in my work. At the time, the company he was working for were looking to rebrand, so he tried his best to land me the project, but unfortunately it didn’t go ahead due to the pandemic.

During the pandemic, he parted ways with the company and decided to set something up of his own. To help him reduce his set up costs, I offered to brand his company and design a pitch video, so he can go out to market and start winning some work. Since then, we have continued to pass work to one another and he is starting to really get his business off the ground. I love seeing these positive results my clients can achieve off the back of the brand positioning I help with.

Press Reaction

Following the announcement that I’d made the finals and gone on to win the Freelancer of the Year award, my story was featured in several pieces of press including the Liverpool Echo’s 30 most influential young people, the St. Helens Star and Liverpool Business News.

Liverpool Business News (LBN): Kindness brings reward for Mersey freelancer.

St. Helens Star: Graphic designer wins 2020 Yuno Juno Freelancer Awards.

Explore Liverpool: Liverpool-born graphic designer wins national 2020 Yuno Juno Freelancer Award.

How it feels to have won

I feel overwhelmingly proud to have won a YunoJuno Freelancer of the Year award. Being nominated was brilliant enough but to actually be acknowledged for my services during the pandemic is really special.

It’s been such a tough year and I just felt so passionate about helping people and businesses that I knew were struggling to stay afloat during this time.

I’m incredibly grateful to YunoJuno for recognising my work and honouring me alongside the other fantastic and much-deserving winners.