Celebrating over 150 years of James Troop & Co Ltd.

Web Design, Analytical Learning & Photography


The aim for this project was to use the website as a key marketing tool to push three key goals: raise brand awareness, showcase partners & services, and increase user engagement. The outputs of the project were outlined by the process explained below.

Key Research

Step one of the project was to conduct a research project to learn about the diesel marine industry, key competitors, and the website users. A full competitor audit was conducted, outlining successes & failures of key industry competitors.

UX Persona Workshop

Following the learning process, a bespoke workshop was designed for the board of directors & a session ran with the aim to pinpoint user personas, where personifying the current and aspirational customer groups were defined.

Game-Changing Design

Following the user experience process, the full website was wire-framed and a user journey was drawn up. This was followed by a design that solidified the brand colours, typography and visual assets going forward.

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Nine Bespoke Layouts

The final output was a website that totalled the eight bespoke layouts below.
Visit the website at jamestroop.co.uk

The Results

Following launch of the brand new website, Andy and James Troop & Co are continuing to work together through monthly support and a growth project, using analytical data studies to make educated decision making and effective website updates.


Covering services such as Web DesignBranding and Creative Support; these projects highlight what can be achieved when you align your business goals with creative expertise: a show-stopping project that celebrates the core of your business.