Celebrating over 150 years of James Troop & Co Ltd.
Web Design, Analytical Learning & PhotographyTHE PROJECT
The aim for this project was to use the website as a key marketing tool to push three key goals: raise brand awareness, showcase partners & services, and increase user engagement. The outputs of the project were outlined by the process explained below.
Key Research
Step one of the project was to conduct a research project to learn about the diesel marine industry, key competitors, and the website users. A full competitor audit was conducted, outlining successes & failures of key industry competitors.
UX Persona Workshop
Following the learning process, a bespoke workshop was designed for the board of directors & a session ran with the aim to pinpoint user personas, where personifying the current and aspirational customer groups were defined.
Game-Changing Design
Following the user experience process, the full website was wire-framed and a user journey was drawn up. This was followed by a design that solidified the brand colours, typography and visual assets going forward.
The Results
Following launch of the brand new website, Andy and James Troop & Co are continuing to work together through monthly support and a growth project, using analytical data studies to make educated decision making and effective website updates.
MORE WORK
Covering services such as Web Design, Branding and Creative Support; these projects highlight what can be achieved when you align your business goals with creative expertise: a show-stopping project that celebrates the core of your business.
