Transforming a charity-centred business

Web Design, Brand Building & Illustration

THE PROJECT

The aim of this project was to create a professional & non-traditional brand for an empathetic & caring businesses consultancy, with just a logo as a starting point. In Focus help to support charities in their growth and to help them gain funding for business survival.

Brand Growth

The starting point of the project was take the existing logo & create a bigger brand around it. Competitors were using generic stock images, so I created a bank of branded illustrations to be used as visual prompts for the InFocus brand.

Website Design

InFocus wanted a website that reflects their approach in both what it says, how it says it and how it displays information. The brand illustrations have been used site-wide to visually illustrate all of InFocus’ services as well as resources, events and team members.

Website Expansion

Following the launch of the expanded brand and new website, InFocus and Andy have been working on expanding the website with an eCommerce-led online course solution. 

“WE WANTED A WEBSITE THAT WAS FRESH AND CAPTURED OUR STRAIGHTFORWARD APPROACH AND YOU REALLY DELIVERED. YOU HAVE REALLY CAPTURED THE ESSENCE OF US AS A BUSINESS AND HAVE CREATED A SITE THAT MATCHES EXACTLY WITH OUR REQUIREMENTS.”

Daniel Martin, Director, In Focus Consulting

Nine Bespoke Layouts

The final output was a website that totalled the six bespoke layouts below.
Visit the website at infocusconsulting.co.uk

The Results

Studying the analytical data following the launch of the new website, the results reported a 1400% increase in website visits, an average session duration of 9 minutes and a 0% bounce rate.

In Focus now have a website design that is attracting users who are using their website to gain the information they need and reaching out to the team for more information.

MORE WORK

Covering services such as Web DesignBranding and Creative Support; these projects highlight what can be achieved when you align your business goals with creative expertise: a show-stopping project that celebrates the core of your business.