Working with the directors at yet-to-launch Habitual, I created a day and night themed brand for a cosy coffee shop & bakehouse based in Liverpool’s Georgian Quarter. Creating all print and brand assets needed for launch, all assets were created with brand consistency in mind.
The first step of this project was to immerse myself within the business and really get to know the two amazing women behind the brand. This step included several meetings around business goals, brand goals and aesthetic to assure each touch point is considered.
Working with the company’s chosen suppliers in web development and interior design, we worked together to create a colour palette for all brand assets going forwards with a day/night theme. Combining this with a slick logo mark and font pairing was key for the brand’s identity.
Since the initial brand has been completed, I have been working together with directors Emily & Kate to create brand assets such as coffee cups, menus, coffee bags, signage and food packaging.
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