Branding a gold-medallist-led landscape designer

Brand Design


Originally launching as a domestic gardening service, Managing Director Peter Lloyd launched his gardening and design agency in 2017. Since then, Peter has grown the business substantially, winning a gold medal at the 2019 Southport Flower Show and moving into commercial markets, offering services in commercial landscaping, historic environment conservation and landscaping design & build.

Gardens by Peter Lloyd appointed me to conduct a full rebrand to reflect the company’s new offering and industry status.

Market Research

The first step of this project was to conduct in depth market research and really get to know the landscape design market. The creative thinking behind the research was to learn from high-end & successful landscape architects.

Taking an aspirational approach is always key, it helps businesses not only compete within their market, but sit above their competitors.

Brand Design

The logo design that was proposed took away the “Gardens by” prefix and stated “Peter Lloyd” in professional block capitals. This was combined with a logo emblem that was designed to visually represent the company’s offering. 

The colours for the brand were chosen very carefully, using a royal green to stay in line with the greenery of gardening, and adding a metallic soft gold to celebrate the success of the business to date.

Brand Activation

Following the completion of the brand design, I worked with Peter to create bespoke business cards, letterheads, ID Cards and clothing as well as two fully branded wrapped vans.

Additionally to the printed outputs, I created a full set of icons which will be used to breakdown the business’ services as well as an emblem which will be used to explain the awards the business has won.


“The time had come to refresh my brand as it had become outdated and tired – it dated back to the inception of my company almost 3 years ago. My brand no longer reflected my business, nor my target market. Andy has got to know my business and how I have worked over the past few years and it was a pleasure to have him on board.

I enjoyed being a part of the entire process from design to the decision making – Andy made it smooth and I was confident in taking his professional & technical advice when I was unsure.

I have had so much positive feedback, as it looks professional & sleek and is reflective of my longer term business aspirations. Within 4 days of having the branded van on the road, I received a phone call and new business because of the van’s presence.”


Covering services such as Web DesignBranding and Creative Support; these projects highlight what can be achieved when you align your business goals with creative expertise: a show-stopping project that celebrates the core of your business.