In 2020, Exclusive Law experienced a huge serge in growth where they were consistency launching very successful sub-brands. Working directly with the two directors, I supported to group to define the brand’s identity, as well as creating individual identities for each sub-brand throughout 2020 and 2021.
Breaking each step of this huge project into quarterly branding goals, I worked close with the directors at Exclusive Law to create sub-brands for the likes of Exclusive Health, Exclusive Vehicle Assessors and Accident Claim Helpline.
Once all the sub-brands were completed, the final project was to create the brand for the Exclusive Law umbrella brand. This included a logo, fonts, colours and a tagging system to create a lockup to show ownership for the sub-brands.
Although not the original plan, Exclusive Law have continued to growth since the launch of the new brand. With this being the case, they are continuing to launch more and more sub-brands which I am thrilled to still be working with the team on.