Working with the directors at soon-coming Exclsve, a after-work drinks club for the high end businessmen and women of Manchester; I helped secure a solid brand image and colour scheme to be used across their digital presence, their print materials and throughout the interior of the bar itself.
The first step of this project was to design an exclusive themed logo, colour scheme and font pairing. Taking influence from London & New York based high-end bars, I created a series of animal illustrations to represent the hustle-bustle of the city and combined them with a slick green & gold colour pallet to reflect the relieving feeling of finishing work for the week.
Once the brand was built and signed off, we activated the brand by creating menus, coasters, signage and all other materials needed to full brand a premises. Working directly with the company’s suppliers, I was able to assure each step of the project went smoothly.
Given the fact that this brand was built for a physical premises, the colours and graphics used in the brand were chosen specifically for the purpose of how they will adapt to their environments.
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