Building a home for a family of brands

Web Design, Brand Building & Content Creation

THE PROJECT

The aim of this project was to create a professional & out-of-the-box brand for a full-service electrical solutions company who cater large clients. The main aim was to use client case studies to amaze potential customers and give them a streamlined route of making an enquiry.

Market Research

The first step of this project was to conduct in depth market research and really get to know the electrical market.

This process helped to understand how to build a brand that will stand out for all the right reasons as well as how it communicates with potential & existing customers.

Brand Building

The Actaeon brand family consists of a number of sub-brands which cater to specific customers and customer needs. A new logo and colour scheme for The big brother of the brand, Link Electrical, was created and executed as part of the large rebrand process, tying the sub-brands in with the umbrella brand.

Brand Activation

Brand activation is the term applied to the process of creating brand assets, such as business cards, van wraps & email signatures, in order to showcase the new brand style. Assets included business cards, email signatures, van & boat wraps, letterheads and a brand new website.

Content Creation

Following the brand activation, an in depth interview was conducted with Actaeon and their top three clients; this resulted in pages & pages of reasons why Actaeon are the best at what they do, as well as a complete detailed list of the services they offer and where they came from. The written content was then written whilst being overlooked by an SEO expert.

Website Design

Once the content was completed and ready to be implemented, the design of the website’s homepage was started, this page acted as a hub of the entire website, holding snippets of each section. Once completed,  the remaining pages were designed & built including: Our Story, Case Studies, Specialisms, Brands, Blog and Contact.

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The Results

Actaeon Solutions Group now have a slick new brand that has already started to come to life through the company’s outbound branded materials.

Andy is currently working with ASG on their new website and brand language.

MORE WORK

Covering services such as Web DesignBranding and Creative Support; these projects highlight what can be achieved when you align your business goals with creative expertise: a show-stopping project that celebrates the core of your business.