The aim of this project was to create a professional & out-of-the-box brand for a full-service electrical solutions company who cater large clients. The main aim was to use client case studies to amaze potential customers and give them a streamlined route of making an enquiry.
The first step of this project was to conduct in depth market research and really get to know the electrical market.
This process helped to understand how to build a brand that will stand out for all the right reasons as well as how it communicates with potential & existing customers.
The Actaeon brand family consists of a number of sub-brands which cater to specific customers and customer needs. A new logo and colour scheme for The big brother of the brand, Link Electrical, was created and executed as part of the large rebrand process, tying the sub-brands in with the umbrella brand.
Following the brand activation, an in depth interview was conducted with Actaeon and their top three clients; this resulted in pages & pages of reasons why Actaeon are the best at what they do, as well as a complete detailed list of the services they offer and where they came from. The written content was then written whilst being overlooked by an SEO expert.
Once the content was completed and ready to be implemented, the design of the website’s homepage was started, this page acted as a hub of the entire website, holding snippets of each section. Once completed, the remaining pages were designed & built including: Our Story, Case Studies, Specialisms, Brands, Blog and Contact.
Actaeon Solutions Group now have a slick new brand that has already started to come to life through the company’s outbound branded materials.
Andy is currently working with ASG on their new website and brand language.